About

Lisa Amore is the founder and principal of AMORE Marketing + Public Relations, which specialises in consumer technology, digital media and consumer lifestyle products and services.

Launched in May 2004, the agency builds on Ms. Amore's more than 30 years of national and international public relations, marketing, management, and special event promotion experience. Her track record encompasses significant media coverage, well-orchestrated media plans, product launches, marketing promotions, and favourable client and press relations.

At the height of the internet boom, Ms. Amore was recruited across country byRealNetworks, Inc., where she spent nearly four years as Director of Consumer Public Relations, in charge of strategy, management and implementation of all public relations for RealPlayer, RealOne Player, RealOne SuperPass and the Rhapsody music subscription service.

While at RealNetworks she was also responsible for the PR launch of MusicNet, the first legal digital music service — a joint venture between RealNetworks, EMI Music, Bertelsmann and AOL Time Warner. Before RealNetworks, Lisa was a founding employee of on-demand and live video streaming company TV on the WEB, where she was Vice President of Public Relations and Marketing.

Prior to immersing herself in digital media and consumer technology, Ms. Amore concentrated on the promotion of the arts and sports. Fluent in Italian, she worked in Italy for a number of years in international marketing and PR roles for the United States Information Agency at the Colombo '92 Expo, Italia e' Cultura, and the PromoModa fashion consortium. She was Director of Protocol for the Washington DC soccer venue of World Cup USA 1994, and Director of Marketing for the Schooner AMERICA — for which she secured the honour of "Ambassador Ship" for the 1996 Atlanta Olympic Games, as well as official Torch Bearer, sailing the Olympic Flame into the state of Georgia.